Risk Roundup — “Personal Belief” Conflicts, Law Firm Wikipedia Editing Risks Reputations, Law Firm/PR Firm Communication
Posted onNew York City Bar: “Formal Opinion 2025-5: Conflicts of Interest Arising out of a Lawyer’s Personal Beliefs” —
- “The Professional Ethics Committee issued an ethics opinion addressing when a lawyer’s personal moral, political, social, or religious beliefs may create a conflict of interest that requires declining or withdrawing from a representation under Rule 1.7(a)(2) of the New York Rules of Professional Conduct.”
- “While the profession presumes lawyers can set aside personal beliefs and maintain professional detachment, the opinion acknowledges rare cases where deeply held views may pose a ‘significant risk’ of materially limiting the lawyer’s ability to represent a client competently and diligently.”
- “In such cases, the lawyer must assess, both subjectively and objectively, whether their beliefs interfere with their professional judgment. If the risk is significant and cannot be reasonably managed, even with the client’s informed consent, the lawyer must not undertake or withdraw from the representation.”
- “However, the opinion emphasizes that such conflicts are uncommon and do not impute to other lawyers in the firm. It reaffirms the core principle that a lawyer’s representation does not equate to an endorsement of the client’s beliefs or conduct and that fair legal representation, even for unpopular clients or causes, remains a foundational duty of the profession.”
“Scandals Erased, Editors Paid: How Big Law Firms Try to Control Their Wikipedia Pages” —
- “Wikipedia is an unavoidable digital reality for Big Law. The popular online encyclopedia is often one of the top results when a potential client, lateral hire, or journalist searches a firm’s name. That visibility creates both opportunity and risk: firms want their Wikipedia pages to be accurate and up to date, but they must navigate a platform whose rules forbid promotional editing, and where anyone, whether friend or foe, can make changes. According to Wikipedia Statistics, in 2024, people from all over the world made 597 million edits, 72 million of which were in English.”
- “But a close analysis reveals a murky battleground featuring law firm employees, Wikipedia editors, activists and the public who tussle over how law firms are represented to the world. After analyzing thousands of edits to law firm pages and speaking to multiple sources, Law.com International can reveal how some law firms have used paid editors, often covertly, or been blocked for conflicts of interest, and how details on sex scandals have quietly disappeared, political language has been softened, and hyperbole added, removed, and then reintroduced. It reveals the uneasy reality law firms face in trying to coexist with a world famous platform that has no stake in their reputations.”
- “This tension drives the strategies law firms adopt when dealing with their pages. And when managing their Wikipedia presence, law firms tend to fall into three broad camps: hidden, transparent, and hands-off.”
- “It is not against Wikipedia’s rules for firms to request changes through the platform’s ‘talk’ pages, where people discuss what changes were made, and the reasons for making them; what is important to Wikipedia, however, is that firms do not directly edit their own articles.”
- “Law.com’s analysis shows that several major law firms, or individuals that can be linked to them, have directly edited their own pages, sometimes openly, but often with the benefit of anonymity. It’s a practice that flouts the site’s rules, according to Wikipedia editors—it is a lesson that some firms have learned the hard way.”
- “Clifford Chance’s page carries a warning that an editor with a ‘close connection’ to the firm has made changes, a banner that sits at the very top of the page. Law.com analysis shows at least three edits in 2019 by an account matching the name of a digital marketing executive who worked for the firm at the time. The firm did not respond to requests for comment.”
- “Similarly, in 2024, an account called ‘DLAP comms’ made a series of edits to DLA Piper’s main Wikipedia page. Wikipedia has since blocked the account. A person with knowledge of the firm’s approach said that the firm only updates factual details in the right-hand information panel, not the main article text, adding: ‘We take a transparent approach, and do not update the main content, in line with Wikipedia’s guidance.'”
- “Wikipedia has also blocked an account by the name ‘Quinnemanuel’; in 2009, the account declared it was part of Quinn Emanuel’s marketing team and has made several edits. Some of the changes were reversed by an experienced Wikipedia editor. A person with knowledge of the firm said that the firm explored Wikipedia editing ‘many years ago but recognised Wikipedia’s policies against self-editing’, adding ‘we respect Wikipedia’s editorial independence’.”
- “One account linked to a current employee at A&O Shearman made several edits to legacy firm Allen & Overy’s page. The changes were generally small and included updating the headcount and revenue figures and the name of the managing partner.”
But these are not the only instances of self-editing.” - “A person with knowledge of Big Law marketing said that, to help ward off scrutiny around the firms they look after, they often make changes to Wikipedia page via anonymous accounts on mobile devices so it can’t be traced back to the firm in question.”
- “A Morgan Lewis employee admitted to self editing in 2020, apologising for changes she had made regarding the firm’s awards and honours.”
- “Some firms take a completely arms-length, either ignoring or avoiding Wikipedia, leaving their firm’s pages entirely in the hands of the public. They may monitor their pages, but some sources say they avoid editing for fear of sparking scrutiny.”
- “Wikipedia’s conflict of interest (COI) guidlines reads: ‘Editors with a COI, including paid editors, are expected to disclose it whenever they seek to change an affected article’s content. Anyone editing for pay must disclose who is paying them, who the client is, and any other relevant affiliation; this is a requirement of the Wikimedia Foundation. COI editors are strongly discouraged from editing affected articles directly, and can propose changes on article talk pages instead.'”
- “Other firms hire nameless editors who do not disclose their paid status, in direct violation of Wikipedia’s rules. This is according to multiple Wikipedia editors interviewed by Law.com who make a living by making covert edits to business pages. One editor specialises in law firm pages.”
- “On condition of anonymity, the law firm editor told Law.com that law firms of all sizes have employed him to make undisclosed edits. Such edits included inserting words such ‘elite’, emphasising accolades while de-emphasising or even removing law firm controversies; one editor said he ‘knows the balance’ and can make pages read positively without immediately drawing the attention of other editors.”
David Kluft notes: “Is a Signal chat with my client’s PR company protected by the Attorney Client privilege?”
- “A famous actor filed a sexual harassment lawsuit in SDNY against a group of studio execs. The execs through counsel hired a PR agency, and then the execs and their lawyers participated in a signal chat with the PR agency about building a website (thelawsuitinfo.com) to publicize their version of the story.”
- “The execs claimed the Signal chat was privileged and not subject to discovery. The Court disagreed – the Signal chat mostly concerned the content of and PR strategy for the website, not legal advice.”
- “The Court distinguished between a PR strategy aimed at a client’s reputational problems and one aimed at a client’s legal problems, and concluded that ‘a media campaign [aimed at the public in order to protect a party’s reputation] is not a litigation strategy.'”
- “Finally, where the PR agency was not the functional equivalent of an employee, any privilege would have been waived. The Court also noted that, to the extent the execs claimed that their PR strategy was aimed at influencing jurors (which they did not claim), it could have been a violation of Rule 3.6 (trial publicity). Motion to compel granted.”
- Decision: Here.